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Happy Morning Friends. Today I would like to share, why and how I created my first signature workshop “CREST”; My name is Prabhjot Singh Sood, Co-Founder of Eagles Learning from India.
Customer Retention, Engagement and Selling Techniques to become captivating and engaging smart professionals. The acronym “CREST” is inspired by the majestic flight of Eagle and signify many elements; courage to look ahead, a desire to be successful in one’s pursuits, reach honourably to the top, divine connection, strength and truthful principles.
The day I started my career in the year 1996, with luxury automobile retail; my two success mantras have always been;
A) Women shop and Men buy for different reasons. They have to be engaged and treated the way God has created them.
B) Customer engagement mantra; never ever sell a product, always create the owner of the same.
I always approached, probed and explained benefits, differently to women, men, elders, and youngsters. This helped me in engaging all family members, increase their time spends, and establish trust in myself. Even if someone was using a competitor's product, they would get favourably inclined to buy from me.
When people buy luxury products; sedan, SUV, electronics, white goods, cosmetics and apparel; I enjoy observing, kind of information sought, discussions and expectations of the shoppers. I am glad, our team did many surveys, administered questionnaires for training needs identification, mystery shopping and audit to learn more about buying behaviour.
Pilot-testing and validation of CREST workshop has been done for the sales team of dealers at Honda, Toyota, Mercedes Benz, Jaguar Land Rover, Ford, Skoda, Shoppers Stop, Decathlon, Reliance, Metro, Panasonic, HDFC, Sundram Group and leading retailers for jewelry, antique replica & collectibles.
Why this Workshop?
CEO and Marketing department does immense research for all aspects to conceptualise a product/service & thoughtfully design all campaigns, however;
A) Companies struggle to maintain initial euphoria after the launch. Quality of prospects and conversion rate of leads reduces drastically.
B) Attrition remains high in the sales team, especially amongst high performing women.
C) Retaining loyal customer becomes an issue during slow down especially when the market matures or predatory pricing by competitor.
D) Online retailer and social media marketer face challenge in creating engaging description & better photography which catapults people to give commitment and take action.
Key takeaways for participants during the workshop would be;
A) Interpret how buyers and influencers comprehend communication. Empower themselves to overcome these barriers. They also get sensitized about their gender stereotype perceptions.
B) Improve technique of explaining & giving a demo of product/service to induce favourable action towards the offering.
C) Learn with fun, how to engage and encourage communication from prospects, influencers and respond appropriately. Create an action plan and demonstrate ways to implement the learnings.
Thanks for enjoying the video, why I created my first signature workshop CREST. Do remember to share your thoughts in the comment section and click on like and subscribe icon.
God bless us all with an abundance of prosperity, good health, and happiness in relations.